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A lightweight, water-soluble humectant and solvent. It hydrates, improves how a product feels and spreads, and helps dissolve and carry other actives — with a fast, non-greasy slip that suits every skin type.
INCI: Butylene Glycol
A gentle, plant-derived humectant (trimethylglycine) that holds moisture deep in the skin and strengthens the barrier. It also takes the “sting” out of cleansers and strong acids — a soothing hydration booster.
INCI: Betaine
Provitamin B5 — a soothing, water-soluble humectant that boosts hydration, calms sensitive skin and supports the barrier for a smoother, more comfortable finish. Great in skin and hair formulas.
INCI: Panthenol
A gentle, next-generation humectant — a smoother-feeling alternative to glycerin. It pulls water into the skin to relieve dryness, with a soft, cushioned, non-greasy finish. Good for sensitive skin.
INCI: Hydroxyethyl Urea
A gentle, high-purity sugar humectant that holds water at the skin’s surface and protects the skin — and your formula — under stress like heat and dryness. A reliable hydration and stability booster.
INCI: Trehalose
Tremella (snow mushroom) extract — a plant-derived polysaccharide humectant and natural hyaluronic-acid alternative for hydrating serums, gels and creams. A formulation ingredient.
