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A lightweight, water-soluble humectant and solvent. It hydrates, improves how a product feels and spreads, and helps dissolve and carry other actives — with a fast, non-greasy slip that suits every skin type.
INCI: Butylene Glycol
Fades dark marks, melasma and post-acne pigmentation by inhibiting tyrosinase — the enzyme that drives excess melanin. A stable, well-studied brightening active, and a gentler alternative to hydroquinone for long-term use.
INCI: Alpha-Arbutin
A water-soluble ceramide complex built around 2.5% skin-identical Ceramide NP. It reinforces the skin’s natural barrier, helps stop moisture escaping and supports smoother, more resilient skin — ideal for dryness and dehydration.
INCI: Ceramide NP complex (full list in specs)
Provitamin B5 — a soothing, water-soluble humectant that boosts hydration, calms sensitive skin and supports the barrier for a smoother, more comfortable finish. Great in skin and hair formulas.
INCI: Panthenol
A gentle, next-generation humectant — a smoother-feeling alternative to glycerin. It pulls water into the skin to relieve dryness, with a soft, cushioned, non-greasy finish. Good for sensitive skin.
INCI: Hydroxyethyl Urea
A stable, oil-soluble form of kojic acid that inhibits tyrosinase to fade melasma, dark spots and uneven tone — without the oxidation, browning and potency loss of standard kojic acid. A gentler choice for deeper skin tones.
INCI: Kojic Acid Dipalmitate
Strengthens the skin barrier, regulates oil and fades uneven tone — a water-soluble form of Vitamin B3 shown in published studies to boost the skin’s own ceramide production. It evens tone by blocking melanosomes (pigment packages) from moving from melanocytes (pigment-producing cells) into keratinocytes (skin surface cells). One of the most versatile, well-tolerated actives in cosmetic formulation.
INCI: Niacinamide
The gentlest form of Vitamin A — a stabilised, oil-based retinoid that renews and firms skin without the burn, redness or peeling of stronger retinoids. A safe starting point for sensitive and melanin-rich skin.
INCI: Retinyl Palmitate
A stable, oil-based form of Vitamin C that sinks in well and does not sting like pure Vitamin C. It brightens tone, supports collagen and defends the skin against daily damage.
INCI: Tetrahexyldecyl Ascorbate
A gentle, water-soluble licorice (liquorice) root brightener rich in glabridin. It helps fade dark spots and melasma while soothing the skin — a low-irritation way to even out tone. Used in several ShaRique formulas.
INCI: Glycyrrhiza Glabra (Licorice) Root Extract
