Skincare is a huge topic on Instagram, with millions of people sharing tips and tricks, product reviews, and transformation photos. If you’re looking to start or grow your skincare Instagram account, here are 20 content ideas to get you started:
Product reviews: Share your thoughts on the latest skincare products, both positive and negative. People love seeing real, honest reviews before they make a purchase. Make sure to use hashtags for the specific products you’re reviewing, so people can easily find your post.
Skincare routines: Share your daily or weekly skincare routine and the products you use. You can also do a “what’s in my bag” post, where you show the products you always have with you.
Transformations: Before-and-after photos are a popular type of content on Instagram, and they can be especially powerful when it comes to skincare. Share your own transformation photos, or ask your followers to share theirs.
Skincare hacks: People are always looking for ways to make their skincare routines easier and more effective. Share your favorite hacks, such as using a jade roller to boost circulation.
Ingredients: Teach your followers about the different ingredients in skincare products and their benefits. You can do a series of posts on different ingredients, or focus on one ingredient in-depth each week.
Skincare myths: There’s a lot of misinformation out there when it comes to skincare, so help your followers separate fact from fiction. Debunk common skincare myths. Click here for ready to use templates that just require your branding.
Skincare for different skin types: Everyone’s skin is different, so make sure to cover skincare tips for all types of skin, from dry to oily to sensitive.Â
Skincare routines for day and night: Our skin needs different things in the morning and night. Share your recommendations for morning and nighttime routines.
Skincare on a budget: Skincare doesn’t have to be expensive, so share your tips for getting great skin on a budget. This can include using affordable drugstore products, making your own DIY skincare products, and finding deals and discounts.
Skincare for different ages: Our skincare needs change as we age, so share your tips for skincare in your 20s, 30s, 40s, and beyond.
Skincare for specific concerns: People have different skincare concerns, such as acne, wrinkles, dark spots, and more. Share your tips for addressing these concerns and your favorite products for each.
Skincare tools: Skincare tools, such as face rollers and gua sha stones, are becoming increasingly popular. Share your thoughts on different skincare tools, and how you use them in your routine.
Skincare and wellness: Skincare and wellness go hand in hand, so share your tips for maintaining a healthy lifestyle to keep your skin looking its best. This can include eating a healthy diet, staying hydrated, getting enough sleep, and reducing stress.
Skincare and the environment: Our skincare choices can have an impact on the environment, so share your tips for making your skincare routine more sustainable. This can include using products with eco-friendly packaging, switching to natural and organic products, and reducing waste.
Skincare routines of celebrities or influencers: People are always curious about the skincare routines of celebrities and influencers, so share your favorite routines and products. You can also do a “dupe” post, where you show affordable alternatives to high-end products.
Skincare and makeup: Many people like to combine skincare and makeup, so share your tips for layering products, creating a flawless complexion, and more. You can also do “no-makeup” days, where you show your bare skin and the skincare products you use to maintain it.
Skincare and travel: Traveling can be hard on your skin, so share your tips for maintaining your skincare routine while on the go. This can include packing your favorite products, staying hydrated, and finding time for self-care.
Skincare and seasons: Our skin needs change with the seasons, so share your tips for transitioning from winter to spring, summer to fall, and so on. You can also share your favorite products for different seasons, such as light, refreshing products for summer and heavier, more hydrating products for winter.
Skincare Q&A: Encourage your followers to ask you any questions they have about skincare. You can then do a Q&A post, where you answer their questions and share your tips and advice.
Skincare and special occasions: Create content around skincare do and dont’s before a special occasion such as trying out a new mask or skincare product which can cause skin irritation or breakouts before your special function.
These are just a few content ideas to get you started with your skincare social media accounts. Remember to keep things fresh and engaging by mixing things up, trying new products and techniques, and responding to your followers’ comments and questions. Happy posting!